1. This topic is for the professional who want to ensure a better conversion ratio.
2. Everyone likes to have a few options in whatever they buy or choose.
3. Great sales people know how to convince the customer into a buying decision.
4. But inexperienced sales people make the mistake of trying to force customer into a particular product and not providing the choice to the customer.
5. Thus knowing to sell is critical but using the right strategy is also beneficial.
6. Consider that you went shopping and all the clothes were lined up with only one color. You probably love that color, so you decide to look at the various stiches and threads and designs available to make a purchase decision. This would be ideal if you wanted to buy that color only. But would be a straight reject if the customer wanted some other color. So the shops across the world try and keep a lot of variety to entice every customer.
7. Having an increased chance of sales before a sales is done is always a trait salesman prefer to have in their arsenal.
So offering the choices to people is essential to closing a sales.