1. This topic is for the professional who wants to be liked by all the customers.
2. It is important to be able to see the issues in raising your voice with a customer.
3. Great sales people know how far they can stretch the arguments, never going as far as raising their voices to a customer.
4. But inexperienced sales people make the mistake of doing so.
5. Consider a salesperson who starts to shout at a customer, for the error in his ways.
6. Not only when the customer is truly incorrect, but even when he may be right from his point of view.
7. Had you realized that you have lost the customer because of this one gesture, you would have never dared to do so.
8. So knowing the issues with a customer’s point of view is necessary but raising your voice to prove a point is hardly the right way to do it.

• • Argument aside, some salesman would start an argument only to end it by raising their voice.
  • Golden rule of being a salesman is to never ever, no matter what may come, should a salesman raise his voice in a meeting.
  • It is impolite and not at all courteous to his profession, company and product.

Example of the situation

• • What would happen if a salesman selling a shirt in store starts to shout at a customer?
  • Let me tell you what will happen
    • All the customers will walk out
    • The customer he shouted at will shout back and start and argument in cases even a physical show of strength
    • The salesman may/will loose his job
    • The salesman will loose that customer
    • The shop will loose many customers
    • The lost customers will bad mouth the shop to other friends

Author Suggests

• • When all this is known to us why should we get into a mode of self destruction by starting a fight with a customer by just raising a voice.
  • All arguments can be kept in front of the customer in a polite and courteous manner, raising you voice is never the solution.

Author Quotes: 

Don’t raise your voice, improve your argument. – Author unknown

Words of wisdom

Author Suggests

• • Everyone including you and me, want to come out on top of an argument and the easiest way to overshadow other parties is to raise your voice.
  • However, by doing so we lower the level of the argument to a common brawl and bar fight.
  • This should never be done in a professional setting and we should refrain from even mildly doing it in front of a customer.
  • Shouting is never a solution and no one listens when he/she is being shouted at.
  • Especially then no one cares and no one listens.

Author Suggests

• • People have a right to have an opinion and it may be contradictory to yours or your companies.

Author Quotes

“You can be right and still lose the fight.”  ― Mokokoma Mokhonoana

Example of the situation

• • Imagine trying to tell a dog not to poop on the sofa, by shouting at him.
  • He will use the high energy that you are giving to consider the act as fun activity in which when he does the act again you will be highly energetic and shout at him.
  • This will make him repeat the same act multiple times, till you change your ways.
  • A shout not only provides a scene to look at but also diplaces energy in the wrong way.
  • It intimidates the other person into doing something even worse.

Question Yourself ?

• • If all your teachers had only shouted at you =, would you have passed school.
  • Do you even remember the shouts or do you remember the calm teachings, what saty in your memory longer.
  • Think about it. Definitely and argument with calm explanation will make a a lasting impression rather than a shouting match.

Author Examples

• • Have you played any sports that involve a team of players like cricket, soccer, rugby, volleyball et?
  • Well if you have you may remember a time when the opponent team got roug with your team and an argument and shouting match ensued between the two team.
  • Think again and honestly ask your self, would you want to play with that team again. In fact in real situation do you even remember playing another game with such a team.
  • No one wants to go back to a shouting match for constructive activities.

Thus shouting only creates roadblocks and does not solve anything for you or your customers.

So next time you get into a shouting match, bow down and walk away with a smile.

You will win the argument without saying a word.