1. We as salesman need to ensure that customer places his trust in our product and our knowledge.

Thus keeping up to date to the latest in the market is a key prerequisite to any sales meeting.

2. In-order to provide the customer with latest information and useful relevant new will always leave him glued to the pitch.

3. Imagine a situation where a customer is looking for buying a product and you also provide him information that the government has made it compulsory for companies to invest in such products as a law. Would that not be a easy sale ?

4. A great salesman is the one who can pick the right news and use it to convince the customer in his/her favor.

5. A great salesman makes his impression by being up to date on all relevant information in regards to the sale.

6. Please note if you understand this point well the author compliments on your new gained/recognized ability to impress any customer.

1. This topic is for the professional who wants to reduce the convincing of a product sale and let important pieces of new dictate the sale.

2. Everyone likes to have a few more reason to actually buy. Right information is the key to closing a sale quickly.

3. Great sales people know how to convince the customer into a buying decision using information available to him/her.

4. But inexperienced sales people make the mistake of trying to force customer into a particular product and not providing the relevant information to him/her.

5. Thus knowing to sell is critical but using the right strategy is also beneficial.

6. Having an increased arson of sales would it not be easier to convince the customers.

7. So having a lot more in you weaponry should support you in your endeavors valiantly.

Question Yourself ?

• • How would you like to have the latest info in order to make a informed decision?
  • Would it not be ideal to know something relevant critical which was in the news?

Example of the situation

• • Imagine trying to buy a new Phone with a superior selfie camera, you come across a mode that you love.
  • The informed salesman tells you about a new phone that is even better for the job at hand, and as it is a new launch you are not aware about it.
  • This news supports you when need and provide you to make an informed decision.
  • Had you bought the other phone and not the new one and later realized about the new phone, you would regret it always.

Author Suggests

• • People like being informed more so than all the others.
  • People like making decisions themselves but would love to be told what is ideal.

Words of wisdom

• • Great salesmen would be able to use the news and information available in the market and make it a sales tool.
  • Also remember all relevant information will need to learned first and staying updated is going to be a regular job.

Author Examples

• • Imagine a Salesman selling cars with Electric engines, he has all the tricks in the book for making his sales.
  • However, another new piece of information he has got today from the news paper is as follows.
    • https://gulfnews.com/uae/transport/in-dubai-charge-ev-for-free-until-december-31-2021-1.1574511667172
    • After reading this it makes great sense for the customer to go in and by the electric car for sure and save all the cost for the fuel.
  • It is easy for the sales man to convince the customer of the sale and provide a compelling reason to buy.

Author Examples

• • Imagine a salesman selling a motor insurance policy, and has gone to the customers house.
  • Their besides the normal discussions they break into a dialogue on how hard it is grasp Arabic language if they are not from Arabic speaking homes.
  • Now imagine if the salesman had already read the article below.
  • https://gulfnews.com/uae/education/arabic-language-lessons-launched-on-uaes-madrassa-platform-1.68557403
  • Would it not be ideal for this salesman to forward this information to the customer and make a good impression.
  • Now this is irrelevant to selling a motor insurance policy, however it is still very relevant to the actual ability to sell to his customer.

Words of wisdom

• • Hope these 2 examples clarify the need to be up to date with the latest new and information.
  • Product relevant information should be known definitely.
  • However, customer relevant information will remain the key driver.
  • A great salesman would be aware of the changes relevant to the customer and also changes in the market.
  • It becomes necessary for the good salesman to know what affects his business and also be informed about stuff that affects his customers business too.

Author Examples

• • Earlier there was the Dark ages, then came the Industrial age, then we were faced with the IT age and now in 2013 we have seen the Information age.
  • In this age information is power, and the ability to use that information translates into success.
  • Information is the key to success in any field in this world and awareness of the world is a strong factor for growth in this volatile economy.
  • Thus the author wishes to revise the great words of another saint “vidhya sarvatham pratham” , simply meaning that knowledge will reign supreme.
  • So all we as good salesman need to do is to keep reading and gathering information which enables to do much more when we are in a meeting with our perspective customers.