This category is critical to selling on based on the needs of the customer. Making every customer realize how the sale is relevant to their requirements and is not just a sale.

Making the customer comfortable with the notion, that this is what he wants. This will enable the customer to be at ease to make the purchase decision. Anyone who does not do these steps can expect a reduced income due to lowering of sales.

As most of the customers will not buy just from a sales pitch. Every smart customer wants to buy when it provides him benefits which he can relate to.